THE ULTIMATE CITY COAT

Launched in our early years, the Regulator™ set the tone for what UBR would become—sleek, precision-tailored outerwear engineered to perform in any weather. Born from the challenge of keeping business professionals warm, dry, and presentable through a Scandinavian winter, it remains our definitive city coat.

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SEE MORE UBR ICONS

  • THE RAPTOR™

    THE INSIDERS CHOICE

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    THE TITAN™

    FOR THE TOUGHEST CONDITIONS

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    THE INFINITY™

    ENDLESS LUXURY

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    THE ELEKTRA™

    LIGHT FANTASTIC

From the foundation of UBR in 2009, certain products have shaped the way our brand is recognised. They have weathered countless winters, crossed continents, and been chosen by those who demand the very best. These are our Icons — styles that embody the essence of UBR