UBR was born and developed in Scandinavia, shaped by its ice cold winters and rainy summers. In this environment, a coat or jacket isn‘t just an accessory—it‘s a necessity.
FINDING A NEW WAY
The world didn’t need another business coat. It needed a better one. UBR was born from our founder’s simple observation: business outerwear hadn’t kept up with the pace of modern life. Heavy, bulky, and restrictive, it just got in the way. We set out to solve that by creating outerwear that moves, travels, and performs like no other.
TECHNOLOGY + TAILORING
UBR brings together advanced performance technology with elegant Scandinavian tailoring. Every product is engineered for functionality—lightweight, breathable, waterproof—while maintaining a clean, minimal silhouette. The result is outerwear that works like technical gear but looks like bespoke tailoring
THE WORLD DIDN’T NEED ANOTHER BUSINESS COAT,
IT NEEDED A BETTER ONE.
LESS IS TRULY MORE
Design at UBR begins with subtraction. Our Scandinavian design team work from the principle that less is more where every line, seam and detail is considered—and then refined. We remove the unnecessary to let quality, movement and function shine. That’s the UBR aesthetic: intelligent, innovative, and quietly confident.
Fast forward
The future of outerwear is smarter, lighter and more specialized. At UBR, we’re constantly exploring new materials, new experiences and new ways to integrate performance seamlessly into everyday life. The goal is always the same: to help you travel to any city, face any conditions and always be ready for anything.